Fortis La Femme in association with Sachi Saheli, a Delhi based NGO organized a human chain rally to commemorate Menstrual Hygiene Day on Sunday, May 28, 2017 at Connaught Place in the presence of Manish Sisodiya, Honourable Deputy CM, Government NCT Delhi. The event was also supported by many NGOs like NAZ Foundation, SARD, Nav Srishti who also participated in the rally. The rally witnessed a participation of approximately 4000 people including school students who also presented street play on breaking the myths around this taboo. The overall purpose of the rally was to draw larger attention to the issue of menstrual hygiene, get more people involved in the movement, get media to talk about and build a momentum for something truly sustainable through commitments.
Menstrual Hygiene Day raised awareness towards the challenges women and girls face due to their menstruation. A majority of women in rural India lack information about menstruation including access to menstrual products and sanitary mechanisms for disposing menstrual waste. According to a study “Sanitary Protection: Every Woman’s Health Right”, undertaken by AC Nielsen conducted in 2011 indicated that only 12 percent of women of reproductive age in India use sanitary napkins.
Anika Parashar, COO Fortis La Femme said, “Menstrual Hygiene is one of the major growing concerns in India and has to be addressed at the earliest. We will soon be starting adolescent and menopause clinics to spread awareness and ensure good health and support the initiative.”
Fortis La Femme has taken the challenge to break the silence and build awareness about the fundamental role that good menstrual hygiene management (MHM) plays in enabling women and girls to be confident an well protected about their health and hygiene.