With the belief that healthy mother is the essence of blissful families & prosperous communities, HLFPPT( Hindustan Latex Family Planning Promotion Trust)is passionate about ensuring safe motherhood and better child health. As observed that not all pregnancies end up as happy birth stories. Every 8 minutes a woman in India dies during pregnancy and childbirth, whereas 7.6 lakh newborns die every year, the highest for any country in the world.
Founded in the year 1992 with the mission to “Offer Innovative, Affordable and Sustainable Reproductive Health Solutions”, over the last 24 years, the organization have consistently worked towards fulfilling this mission. HLFPPT essentially started with social marketing of condoms (Rakshak) that offer triple protection against Unwanted Pregnancies, HIV/AIDS and STIs. Later they have also started social marketing of Deluxe Nirodh on behalf of the Govt of India.
They have instituted India’s largest Social Franchising Network in Health sector, called Merrygold Health Network (MGHN), comprising 510 health facilities across 6 states with a special focus on maternal & child health (MCH) and family planning. Besides, hospitals and clinics, the network has 15,646 Merrytarang Members or Community Health Volunteers who spread health awareness among community members and link them with nearby health facilities. In FY 2015-16, MGHN has facilitated 197,478 Antenatal Care (ANC) Services, 60,739 Institutional Deliveries, 41,013 IUCD Placements and 25,883 Sterilisations.
It also operates health vans (Mobile Medical Units) offering free health consultations, diagnostic tests and free medicines to the underprivileged through door-to-door services. Also, conduct health awareness camps n free checkups. They also make patient referrals to the public healthcare system, connecting villagers with the primary and community healthcare centers. Last year itself, in FY 2015-16, more than 60,000 patients received services through the MMUs.
Reaching out to remote, inaccessible regions with health solutions is one of the biggest challenges the teams face daily. They are working in some of the most hostile regions in terms of distance & terrain (Rajasthan, Odisha), internal security and political issues (Chhattisgarh, Jharkhand), extreme climate (Punjab), dense population (UP, Bihar), etc. But above all, dealing with cultural diversities – working on behaviour change of communities, helping them overcome their own myths that have been dominated by their cultural beliefs – happens to be the biggest challenge for the organization.
The team is working on creating a chain of comprehensive reproductive health clinics pan India that shall act as one-stop-shop for all issues pertaining to RCH. These shall provide effective counseling and offer globally practiced contraceptive products and services to people. Also, the organization is working towards addressing the dearth of skilled human resources in the health sector through offering skill development courses.