How these two professionals from Rajkot started India’s first online obituary portal –


Almost everyday the newspapers are filled with obituaries that lot of people pay to their dear ones who have left them for the Abode of God. During the Shradh season every year these publications are filled with homage and tributes. But how many of us really think about that newspaper once the day has passed. The newspaper is either lying in the racks or becomes the serving plate of the snacks offered at roadside stalls.

This is the thought that struck in the minds of these two protagonists of’s story. Vivek Vyas and Vimal Popat were sales professionals and one day while eating snacks their eyes suddenly struck on the newspaper cutting on which the snacks were served. It was an obituary.

We felt bit disturbed on it as it looked so insulting to see tribute pages being used to serve snacks. We thought “can’t these be presented in some more respectable and presentable manner which also stays forever and can be accessed globally and be remembered and shared?” These questions gave birth to The sole purpose was to maintain decorum of our ancestors.” – Vivek told us.

After facing lot of challenges of finding the right tech partner who can develop the portal as well as the correct strategy to pitch it to customers as none of the Indian had ever come across such service, Shradhanjali is able to impact more than 25000 lives.

Through Shradhanjali one can create memorial profile for their departed loved ones. They can upload, store, publish and share – biography, family tree, photos, videos, anyone can post condolence messages and also set birth and death anniversary reminders. Currently, more than 600 subscriptions are there on the site with an average family of 4 and extended family of 20 people. The best thing is that you can share the messages in more than 10 languages and at a one- time subscription fees of Rs 5000 for a period of 30 years.

In the coming days, is planning to bring out some new and innovative features and working towards making their website more mobile friendly.

To share your condolence for your loved one please visit:

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Latika Wadhwa

Latika is the Founder & Chief Editor of MaStyle Care. An ace humanitarian and a storyteller at heart. Latika loves to bring the stories of Changemakers with an aim to spread awareness in the society.